I recently sat down with Austan Lundeen, Digital Marketing Manager for Sound Physicians, and asked him for tips on developing a social media strategy. Austan is an award-winning Marketing expert, who has Marketing literally in his blood. His tips were golden.
He said "strategy = success." He also said:
Social media isn’t just about being present—it’s about being intentional. As healthcare professionals, having a strategy to approach social platforms can help build credibility, share knowledge, and connect with peers and patients in meaningful ways.
Additionally, he gave me these three best practices:
- Join groups aligned with your specialty or interests: Engaging with like-minded professionals allows you to stay informed, share insights, and expand your network.
- Be prepared with content: Whether it's sharing articles, research, or perspectives, having a consistent content plan ensures you stay visible and relevant.
- Position yourself as a thought leader: By sharing expertise and contributing to important conversations, you establish trust and authority in your field.
These key steps not only help amplify your voice but also create opportunities to shape the future of healthcare, one post at a time.
Every single one of us should take these expert tips to heart. I surely will.
